Who sets the price for my car?

As a Turo owner, you’re able to set your prices in order to maximize your earnings. As such, you’re able to set your daily rate as well as offer a weekly and monthly discount to appeal to potential guests. You also have the option to customize prices for individual days.

To get a better idea of how to set the right price for your car, we encourage you to consider the following: the age and condition of your car, whether you have dedicated or street parking, and whether it has special attributes, like a minivan. You should also consider your neighborhood and other nearby Turo cars.

If you'd prefer not to set your own prices, Turo does offer to automatically price your car as well, which takes into consideration the car’s age and how other cars like yours have been priced in the marketplace. You also have the option to set prices by the day.

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