Setting your daily listing price
We opt all new listings into Automatic Pricing where it’s available. However, you can manually set your vehicle’s daily price when you list or change the price at any time. The minimum and maximum daily price you can set for your car is determined by your vehicle’s value. You can offer discounts for longer trips or set custom prices for specific days or specific guests. We suggest using Turo Carculator to help you make a more-informed decision about pricing your car. When it comes to pricing your vehicle, consider:
- age and condition
- style/trim and features
- ease of pickup and drop off (in-person key exchange, remote exchange, Turo Go)
- ease of parking (garage, dedicated spot, street)
- other Turo cars nearby
Changing your daily listing price
You can change your vehicle’s daily price, remove or apply Automatic Pricing, or set discounts at any time. Open the vehicle listing, choose “Edit listing,” and go to the Pricing section. Keep in mind that a trip’s price is based on the daily price at the time of the trip request. If you make a price change, it won’t affect pending requests or in-progress trips. If you cancel a trip because of pricing, you’ll be subject to our host cancellation policy.
How Automatic Pricing works
Automatic Pricing is a feature that prices your vehicle for you. It’s available in select Turo markets. While we can’t make promises, we believe Automatic Pricing helps to boost earnings by constantly adjusting your price to match demand. It’s based on a powerful algorithm that considers your vehicle, location, and trip history. It also considers changes in supply and demand based on time of year, day of the week, and local events. It uses this information to set the best price for your vehicle. Although the feature will adjust your vehicle’s price, you can manually control it by setting a minimum and/or maximum daily rate. Automatic Pricing will adjust your prices within that range. If you set a custom price for a specific day(s), that price will override Automatic Pricing changes.