Setting your daily listing price
We opt all new listings into Automatic Pricing where it’s available. While we can’t make promises, we believe Automatic Pricing helps to boost earnings by constantly adjusting your price to match demand. It’s based on a powerful algorithm that considers your vehicle, location, trip history, and changes in supply and demand based on time of year, day of the week, and local events. It uses this information to set the best price for your vehicle. You can manually control Automatic Pricing by setting a minimum and/or maximum daily price, and the feature will adjust your prices within that range. If you set a custom price for a specific day(s), that price will override Automatic Pricing changes. You can also offer discounts for longer trips or for specific days or specific guests.
You can opt out of Automatic Pricing and manually set your vehicle’s daily price at any time. Open the vehicle listing, choose “Edit listing,” and go to the Pricing section. When setting a daily price, consider the vehicle’s age, condition, style/trim, features, ease of pickup and drop off, ease of parking, and other Turo cars nearby. We suggest using Turo Carculator to help you make a more-informed pricing decision. The minimum and maximum daily price you can set for your car is determined by your vehicle’s value.
You also have the option to increase your vehicle’s daily price by 5% or 10% for trips that guests book and start a trip on the same calendar day. We automatically opt all host listings into a 5% “boost” pricing. You can change or remove this price increase at any time.